Show those Pearly Whites

The move to digital marketing, kicking, and screaming.

The life of a real estate agent is never dull and boring! As the times change and the world moves at an ever-faster pace, agents must constantly adapt to these changing trends.

In a blink of an eye which has spanned a 30-year career, I have now woken up to a bright new digital world, where information is as close as a click of a button and traditional marketing methods have been lowered into a sandy grave. How do you adapt to these quantum leaps in technology? And, even more important how do you get to the front of the field and stay there?

The first step is shed all inhibitions you may have! You are the face of your brand in this exciting new world and your face will be spread far and wide across all digital and social media platforms. So, the days of secret agents who are camera shy are well and truly over, embrace this new world of marketing with arms wide open and a big smile that the cameras will love. Create and develop your personal brand, remember that your brand is nothing more than your personality, so whatever medium you choose, whether it is podcasts, pictures, or videos, make sure your personality shines through.

The second step is to learn to be yourself, sounds simple? However, when the camera starts to roll we tend to freeze up and become a completely different person. So, take a deep breath and relax…. then speak to your audience not to the camera, think of it as speaking to a group of friends. Once you have mastered this technique, each shoot will become easier and eventually second nature.

The third step is probably the most important. Create content, content, content, did I mention that content is important? These platforms are your virtual shop, so you must fill them with your product, and your product is your content. Make sure you mix your content with a combination of property, your unique brand and interesting information.

The final step to mastering digital marketing is to understand that you need an audience to view your content. Make it a business strategy to increase your followers on all platforms. Share your content far and wide to reach the maximum number of people.

Embrace this new world and use it to ramp your brand and business. Remember that by the time I have finished writing this article, technology would have already moved on, so stay on top of trends and even better try and predict future trends, to stay ahead of the chasing pack.

So, remember to smile and show those pearly whites, the whole world is watching.

Author: Patrick Davison – Co-Owner at Century 21 Upper Highway

26 October 2022